Why Integral for digital experience?
We've been tracking the human and AI shift for a while — from zero-click search results to how AI systems read and cite content via knowledge graphs, and what that means for how a website or digital app needs to be built. That thinking sits inside how we design and build every digital experience from the start. We combine UX and service design with the technical structure, AEO, clean data and clear content that makes an experience work for a person and legible to a machine.
It's also rare to work with a digital experience team that sits inside a full, end-to-end technology and strategy consultancy. That means the enterprise-grade quality and security standards we apply to core systems work carry through to the digital experience work too.
FAQ's
If you can't find the answer here, just ask...It means the structure, content and data behind a page need to be as clear to a machine as the layout is to a person. That includes things like clean markup, structured data and content written to directly answer likely questions.
Not always. Often it's a matter of restructuring content and data rather than a full rebuild, though if the underlying platform can't support that structure, modernisation may be needed first — that's covered under Modernise your technology.
UX design focuses on a specific interface — how a person interacts with a screen or app. Service design looks at the whole journey across every touchpoint, digital and otherwise, so the individual pieces work together as one experience.
Journey mapping comes first. It shows where people get stuck or drop off across a digital touchpoint, which then informs what the UX, content and technical build actually need to fix.
This page covers the design and build of digital touchpoints specifically. Broader customer and employee experience strategy across every channel sits under Grow your brand & audience. We're often involved in both, sequenced together.
Not sure where to start?
Download our interactive Strategy Scoping Canvas. It’s a simple one-page worksheet that helps you map out what you already know versus what you need help with. You can fill it in yourself, or use it as a tool to facilitate a working discussion with your leadership peers.
